Tuesday, October 9, 2007

Pricing Levels

"How much should I charge for my product?"

Not as easy a question as it might sound...

1. How is it packaged? (ebook, audio, video, physical product).

2. What is available in the category right now? Make a list of competitive products and do a price model.

3. What's special about it? There's a reason the IPhone costs more than the freebie they give away with the service account.

4. Is there a demand for YOU? This is what can boost your price, your popularity. There are thousands of self-help coaches, but only Tony Robbins can charge millions.